The Debut of Dads on Huggies Boxes
For the first time ever, Huggies is featuring dads with their babies in ads and diaper packaging.
WIVB reports the company once was on the receiving end of criticism for portraying dads in a disconnected way; the new marketing featuring dads combats that perception.
There are seven different box designs for Huggies new premium diaper line; three of the boxes feature men with babies, and four of the boxes with women and their babies.
The new premium diapers feature plant-based ingredients, leak protection and “ultimate softness," according to WIVB.
The new diapers are in black boxes and started rolling out to stores this month.
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