The Bills return to the field this Sunday as they play host to their arch-rival the Miami Dolphins and Pepsi are giving away free pop to celebrate.

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Pepsi announced they are highlighting the pre-game rituals of several Buffalo Bills superfans and in the process will be giving away 7160 good luck Pepsi Zeros to fans all across Western New York.

In their latest campaign, Pepsi is releasing superfan content as part of its “Made for Bills Watching” platform, celebrating some of Buffalo’s avid football fans as they embrace the unique rituals they’re best known for.

The campaign will feature these Buffalo Bills Superfans:

  • “Brother Bill,” the game day alter ego of a local barber who rallies Bills Mafia with his pregame ‘Good Luck Pepsi’, and the inspiration behind Pepsi’s promotion, known for spreading the cheer by dropping off cases of Pepsi and Pepsi Zero Sugar around town for his fellow fans too;
  • Ken “Pinto Ron” Johnson, a software engineer better known at Bills tailgates for cooking food on the roof of his car and getting doused in condiments on game day;
  • “The Chefs”, aka Derrick ‘Norm’ Norman and Richard ‘Poo’ Peterson, the iconic duo known to tailgaters for serving up 200+ pounds of barbeque food at home games;
  • Leslie “The Godparent” Wille, co-founder of the Bills Mafia fanbase and treasurer of the Bills Mafia Babes, banding fans together for charitable causes.

As part of the promotion, Pepsi will also pick up the tab for 7160 20oz Pepsi for Bills fans this weekend.  To get your "free" Pepsi Zero you will need to text “BILLS” to 81234 for a free “Good Luck Pepsi” Zero Sugar, up to 7,160 available. The 20oz bottle will be redeemed via rebate up to $2.50.  Purchase and redemption are required by 11/27/21.

You can get all the details about the promotion HERE.

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