I like how Jeff refers to this as "spray FANNING".  Essentially, that's what it is!

Tonight, like the rest of the season's Thursday night games, is a "Color Rush" game, so the Bills will be in red, head to toe.

New Era doesn't want you to feel left out, so you can step into their non-toxic spray-booth and show your spirit.

There will be two booths...one outside the Bills store, the other in the ECC lot.

You're going to see a LOT of head-to-toers, as those who chose that option will get a New Era hat.

Would you?  If so, which parts? :)