Life cereal is looking for the next kid to play 'Mikey' . . . It appears they are rebooting the 'Mikey likes it' ads from the 70's and 80's....your child can audition.

They're doing open casting calls at Walmarts in five major cities, or you can submit a video online at LifeCastingContest.com until April 27th.  And they're looking for boys AND girls, between four and eight years old.

(Check out the script your child would have to read here.)