Look Inside Eastern Hills Mall Van Gogh Immersive Experience Coming to Buffalo
Here's your chance to experience art at a new level -- in fact, all levels -- this summer at the Eastern Hills Mall in Clarence.
Here's What the Buffalo Van Gogh Immersive Experience Will Look Like
“Beyond Van Gogh: An Immersive Experience” is an international traveling art museum that incorporates more than 300 of Vincent Van Gogh's artworks, including "The Starry Night" and "Sunflowers," into a 360-degree full sensory experience.
The exhibit will run for 12 weeks, and will take a week to set up in the Eastern Hills Mall parking lot. The "Starry Night Pavilion" is a 35,000-square-foot mobile structure, complete with heating and air-conditioning.
The mobile museum is travelling all over the world. The Buffalo News reports that because demand for the exhibit is so high in other cities, runs are being extended for the museum's tour -- which is why there's no official opening date yet for the exhibit.
"Instead of looking at van Gogh’s work in a frame, attendees will be “inside” the art as it is projected onto walls, ceilings and floors. Moving lights and colors will add to the ambiance, as will a voice-over of van Gogh’s words and symphonic music. In the walk-through exhibit, which takes about one hour to complete, guests can sit in seats or on the floor and be surrounded by van Gogh’s artwork. Photos are allowed, but not video."
The exhibit has really positive reviews from the first part of its tour.
"The exhibition is the work of French-Canadian Creative Director Mathieu St-Arnaud and his team at Montreal’s Normal Studio. It has just opened at the Ice Palace Studios in Miami where it has sold more than 100,000 tickets and has been praised by the Miami Herald. “Act as cynical as you want, but when that starry night starts twinkling, you’re going to 'Wow!' just like everyone else.""
David Taylor of Empire Concerts is bringing the exhibit to Buffalo. He says:
"It is as if you are in the entire painting. It is quite extraordinary ... just how rich and absorbing the paintings are, the whole experience of the education, music and words of van Gogh and how you are immersed."