Coca-Cola’s New Bottle Design Helps As An Ice-Breaker for College Freshmen [VIDEO]

Every once in a while, a new product or invention makes ya go, "WOW...that's COOL!"

Being a fan of marketing and advertising prowess, that's exactly what I said when I saw this ingenious new bottle-cap idea that helped foster bonds among college freshmen.

What a great concept. Well played, Coca-Cola.