How many times have you been driving down the road and seen one of those huge billboards?

Usually, they are promoting a business or giving a traffic update, but there is a billboard in Downtown Buffalo that is speaking the truth.

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This billboard went viral in Western New York over the last couple of days and I have to agree with what this billboard is saying 100%


How spot-on is that billboard? Most people have trouble saying Ukko-Pekka Luukkonen's name so we just call him UPL.


He was named the NHL rookie of the month for January. During that month he led rookie netminders with six wins in nine starts. Luukkonen with 6-2-1 in the month with a 3.05 goals-against average and . 907 save percentage.

February hasn't been so great for the rookie. He has lost 3 out of 4 games that he has started and was pulled early after giving up 4 goals to the Toronto Maple Leafs on the 21st.

Overall this season, he has started 24 games, won 14 of them, and has a 3.55 goals-against average.

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