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Are you guilty of this? 90% of cell phone users ignore their incoming calls, and the calls that are most frequently ignored are the ones that come from loved ones ! All Headline News reports of a study from Britain's University of Salford. The top 10 reasons for not answering a cell phone:

1. Did not hear the ring
2. Driving
3. Feeding a pet
4. Unable to speak
5. Busy in the bathroom
6. Can't find the cell phone
7. In a meeting
8. Didn't recognize the number
9. Not in the mood to answer
10. Others might overhear